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Avanti CRM provides Central Reproductions with Actionable Insight into Critical Customer Information
Real-time access to key customer information enables Central to better manage, track and service their growing customer base
TORONTO, September 2, 2010 – Avanti Computer Systems Limited, a leading provider of Print MIS and Web-to-Print solutions, today announced that Central Reproductions, a full services commercial print provider in Toronto, has implemented Avanti CRM to provide a more streamlined and automated approach to the company’s management of sales, marketing and customer information.
Central Reproductions, (Central) has been in business for 28 years. Central has recently completed a million dollar investment in expanding their location and purchasing new equipment to better service their growing business. Their print shop now incorporates three buildings under one roof (55 000 sq ft.). Central has been an Avanti customer for over twenty years, working with Avanti’s Print MIS and production modules. With the introduction of Avanti CRM, Central is now achieving greater internal efficiencies and the ability to better monitor and react to changes in customer behavior.
“It’s all about the customer! Avanti CRM provides all Central staff with one screen where they can view all of the real-time information regarding a customer, significantly enhancing customer service and response time,” agreed Doug Snow and Ward Spencer, owners of Central Reproductions. “Avanti CRM provides our CSR’s and sales team with ‘information at their fingertips’ such as instant access to customer quotes, important notes and job information, invoices and customer history to more effectively handle customer inquiries,” added Spencer.
Attracting new customers and sales personnel is a priority for Central’s 2010 business strategy as the company continues to grow despite the tough economy. Avanti CRM technology will give Central’s CSR’s the ability to do more in less time and focus on customer-centric activities that provide tangible results. Campaign management enables Central’s marketing team to send out more targeted campaigns to their customers and prospects while easily tracking revenue and profitability per campaign, production costs and total marketing ROI. In the past, this has proven to be difficult and very time consuming without an automated solution.
“We are excited to be working with such a forward thinking organization like Central. Not only are they modernizing their equipment and embracing new technologies to realize efficiencies, but they are also introducing new tools that help their team exceed customers’ expectations,” says Patrick Bolan, CEO of Avanti. “We look forward to continuing to grow our relationship and supporting Central in their upcoming endeavors.”
The next phase of their deployment includes integrating Avanti CRM with Microsoft Outlook Exchange. This will enable the sales team and business to synchronize all their tasks, notes and activities from Outlook to Avanti CRM automatically and share important customer information between departments.