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Avanti’s Print MIS receives “Must See Ems” Award at Graph Expo 2008
CHICAGO, October 26, 2008 – Avanti Computer Systems Limited, a leading provider of Print MIS solutions to the graphic communications industry, today announced that their CRM module, which includes a new Marketing Campaign Management component, received a Must See Ems Award at Graph Expo 2008.
Graph Expo’s most compelling products and services, as selected by a panel of 15 leading industry consultants and trade magazine editors, are the MUST SEE 'EMS for every exhibition attendee. MUST SEE 'EMS products and services represent the technology trends that will impact virtually all types of printers or converters. They represent the most compelling technology trends in the printing and converting industries.
Extending the functionality of Avanti’s integrated CRM (Customer Relationship Management), Avanti has added Marketing Campaign Management. Driven off of the same database that is managing all customer contact information, estimates, orders and job costing information of the Avanti Print MIS, this tool gives the Print Shop’s Marketing team an easy-to-use GUI (Graphical User Interface) to allow them to more effectively market to THEIR customer and prospect base.
Functionality includes the ability to:
• Profile and easily filter customers and prospects based on specific criterion (vertical market, revenue and/or profit to the print shop, buying patterns, title, etc) in order to better target campaigns
• Generate lists for exporting to other variable data and email marketing tools in the shop to produce integrated marketing campaigns including emails, telemarketing, PURLS, print material or HTML Newsletters.
• Automatically allocate costs and revenue to specific Marketing Campaigns to determine campaign effectiveness and ROI by tracking leads from initiation to closed business.
Print Shop Owners: “the modern day shoemaker”
“Printers are famous for taking VERY good care of their customers – they invest the effort to provide their customers with information about the effectiveness of their print and other marketing campaigns – but, in the past, haven’t had the tools, time or database skills to do this analysis on their own marketing efforts.“ says Patrick Bolan, Avanti’s President and CEO. “The Print Shop owner is the modern day shoemaker and, as the analogy goes, ‘the shoemaker’s kids have no shoes’”
Bolan continues, “Print Shops need to get better at marketing their services to their customer base. By leveraging Avanti’s CRM, the Marketing department within the print shop will now have the tools to help them automatically manage and understand the profitability of all of their marketing efforts in real time.”