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Direct Mail Management
Print shops are looking to expand the Value-Added Services that they provide to their customers as they transition from Print Service Provider to Marketing Services Provider. Many print shops have added Mailing Services to their portfolio in order to become the “one-stop shop” for their customers.
However, managing the Marketing Services portfolio of business is very different than managing Print Production. Mail Estimating alone has some unique challenges and requirements that traditional Print Estimating cannot handle – postage and drops being two key examples.
Avanti’s Direct Mail Management module is designed for print shops that provide direct mail services as part of their product offering and need to plan, cost and manage all facets of the Direct Mail process.
Key Features include:
- Direct Mail Estimating: Fast accurate estimating of all elements of a project including postage, data services, drop and packages.
- Postage Accounting: Deposit Management and Reconciliation of each client’s postage activity, capturing and reporting actual usage including mail.dat file imports to track actual postage used for each job.
- Postage Inventory Management for all Types of Postage: Stamps, Permits, Franked and Metered.
- Web-to-Print Integration: Provide full online access for the Print Shop’s customers to postage summaries, replenishing of customer’s postage account, credit card processing, file and job submission.
- Shipping: Plan, manage and track multiple drops including items to be part of the drop, quantities within each drop, drop locations and the mandatory drop completion dates.
- Billing/Accounting: Manage refunds, overages, and available funds for timely accurate Invoicing.
- On Demand Management Reporting: Open/Closed Drop Shipments, Client-Level Postage Deposits vs. Usage Summaries, Postage Inventory.
For 25 years, Avanti has helped Print Shops manage their prepress, press and finishing business. The addition of the Direct Mail Management module provides Print Shops with a complete end-to-end Business Management solution from which they can manage all lines of their business: Creative and Marketing Services, Print Production, Finishing, Fulfillment and Mail.